Basslines to Billions 1st Edition
The landmark first edition mapping Nigeria’s music value chain and the case for institutional capital.
Download the Full ReportAbout this Report
The Foundation for Institutional Investment
The landmark first edition of Basslines to Billions maps key revenue streams — from streaming and live events to brand sponsorships and publishing — revealing a sector projected to surpass ₦1.5 trillion ($1.03B) by 2033.
It established the baseline for how value moves through Nigerian music and made the case that culture is an investable economy, not a soft asset. This edition remains the foundation on which later research, including the 2nd Edition, is built.
Key Insights & Statistics
The Numbers Behind the Sound
Revenue streams mapped in the first edition
- Live Performance & Touring65.74%
- Streaming, Digital & Recorded30.13%
- Brand Endorsements & Partnerships3.08%
- Publishing & Neighbouring Rights0.73%
- Sync Licensing0.32%
Why it matters
From basslines to a balance sheet
This first edition set the language for investing in African music: live rooms still carry cash, streaming exports identity, and rights remain the multiple. It is the starting map for operators, policymakers, and capital allocators who needed a usable view of the market before later editions went deeper into ownership and leakage.
Download the report
Enter your email to download this insight and receive future updates from RegalStone.
Stay Ahead of the Market
Subscribe to our newsletter to receive our latest industry reports, market intelligence, and invitations to upcoming RegalStone masterclasses directly in your inbox.
Subscribe on Substack